We started Aurelia because skincare had become a game of buzzwords and fine print. We wanted the opposite: honest formulas that simply work.
Aurelia began with our founder, a chemist tired of overpromising labels, blending small batches at home for friends who kept asking for more. Word spread. Six years on, we still make everything in small batches — just in a slightly bigger kitchen.
We believe good skincare should be simple, honest, and gentle on the planet. That belief shapes every formula, every bottle, and every decision we make.
Every ingredient, and exactly why it's there, printed right on the box. No mystery "fragrance", no filler.
Plant actives chosen to work with your skin barrier, never strip it. Clinically backed, gently delivered.
Return your empties in store or by post for 20% off your next order. Less waste, better value.
We remove more carbon than we create — independently verified, not just claimed on a label.
"Finally, a brand that tells you what's actually in the bottle — and it works better than the expensive stuff I used to buy."— Hannah T., customer since 2021
Questions about ingredients, orders, or stockists? We're a small team and we answer every message ourselves.